Unlocking Value

One thread at a time.

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Welcome to Value Threading!

Value Threading is a proven methodology to help you monetize digital services to support an ecosystem that betters your customer experience while optimizing long-term total revenue. The simplicity and flexibility of the model can work for any business and help you build a value-based roadmap.

Digital Services are the foundation of long term customer loyalty

Identify the strategic opportunities

Understand all of the digital services required for your customers.

Build a Monetization Model

 A complete monetization model from the customer’s viewpoint to alin their total spend.

Create an Ecosystem of customer loyalty

Build a model that includes your digital services, partner services, supporting SaaS providers, and your customers ability to manage the system.

Value Threading Methodology

Strategic Thread

The strategic thread assures that the companies busienss objectives are supported and the digital footprint fully aligns. Avoid investing or selling digital services that are not strategically aligned. And, what are your metrics for ARR & Net Dollar Retention

Strategic Thread

  • Total addressable market (TAM)
  • Revenue Opportunity (ARR)
  • Market capitalization impact
  • Customer retention
  • Competetive threat
  • Revenue “Leakage”

Innovation Thread

How do you measure innovation? Our modeling helps you understand unique data elements, connected value of digital threads, & what the market will view and innovative.

Innovation Thread

  • Innovative digital services
  • Product differential/unique value
  • Impact of AI & ML
  • DaaS, current and future potential
  • Ecosystem engagement/connected systems
  • Innovation & customer value alignment
  • Partner Solutions

Operational Thread

Digital services require specific sales channel support and a decision on, eCommerce, Sales/CPQ, resellers, and the support required to run a SaaS type business.

Operational Thread

  • GTM – Model – eCommerce, Sales, CSM, etc.
  • Cost effective sales channels
  • eCommerce Impact (B2B & B2C)
  • Dealer and reseller capabilities
  • Optimizing existing IT systems
  • Support organizations

Monetization Thread

Pricing & packaging alignment to customer
value is critical for growth. Do you offer
Subscriptions or consumption billing? What is
the optimal pricing and packaging?

Monetization Thread

  • The App Store & subscription
  • Data – as – a – service
  • Consuming Business model
  • Lease/CapX transformation
  • Partner revenue
  • Finance transactions & revenue share

Value Threading Library

About the Author

Richard Becker

Helping Complex Organizations Monetize Digital Transformation & Author of “Value Threading” – a value framework for Digital Transformation.

Over the last 20+ years, I have worked with many global companies that want to improve the performance of their Digital services programs. From creating IoT & field service solutions to SaaS applications, all have moved to subscription-based business models.  However, have they really transformed for success?

Many manufacturing companies believe investing in Digital Transformation and related products should drive more revenue.  Digital Services also offer a unique opportunity to improve customer loyalty.

I recently launched a cost-effective set of offerings to help.  Through accumulated field knowledge, one of these target strategic consulting programs may be helpful.

Contact me here

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